The label counts 26 fragrances on the market.īesides Versace, Euroitalia produces perfumes for the Dsquared2, Missoni and Moschino fashion houses, in addition to owning the Reporter label and the Naj-Oleari makeup brand. The first scent the companies developed and launched that year was Bright Crystal. “Atelier Versace is a project that reached its goal of extreme selectivity and exclusivity.…We plan to integrate the collection with a series of refined scents next year,” said Sgariboldi.Įuroitalia has been the licensee of Versace fragrances since 2005. Marking the first move into haute parfumerie for both Versace and EuroItalia, the collection made its debut with six genderless scents, each celebrating a particular ingredient. If we consider a longer span of time of 12 months since the launch and the current market, we plan to reach 15,000 doors globally,” said Euroitalia’s president Giovanni Sgariboldi, adding that he forecasts sales from the scent to reach 20 million euros in its first year.Īs reported, last year Euroitalia developed the brand’s high-end line of fragrances, dubbed Atelier Versace. “We aim to distribute Dylan Turquoise in about 2,000 doors in Europe this year.

In addition, a namesake hair mist and bath line comprising a perfumed bath and shower gel as well as a body lotion will flank the scent.

Hitting the shelves of selective perfumeries in Italy next month and landing in the American market in February 2021, the fragrance will be available in three formats, retailing at 53.50 euros, 75 euros and 99.50 euros for the 30-ml., 50-ml. These include the cap engraved with the name of the fragrance, the Baroque-style letters in relief spelling out the brand as well as the Medusa head logo. Mirroring the Versace pour femme Dylan Blue scent’s bottle, the flacon evokes mythology and Greek culture with its amphora-shaped silhouette made of frosted glass and golden details. The green heart combines exotic guava juice with jasmine petals and essence of freesia, while the dry down is a mix of vibrant woods, white musk and Clearwood, a molecule made from sugarcane. The concept fits with the fashion house’s chief creative officer Donatella Versace’s definition of the Dylan Turquoise fragrance, which she said reminds the wearer of “warm sun and summer days” and billed it as “an ode to the sensuality of the Versace woman.”Ĭreated by the nose Sophie Labbé, the floral woody eau de toilette features citrus notes of mandarin essence and lemon on the top, blended with pink pepper. Hailey Bieber and Bella Hadid behind the scenes of Versace’s new ad. To flank the pictures, Gordon Von Steiner directed the talents in a short video defined by continuous, circular camera movements defying the sense of gravity and catching the models in moments of their day at the beach, transitioning from in to out of the water.

15 and be featured in print media beginning next month. The campaign will make its debut on Versace’s social accounts beginning Sept. These have been replaced by color images of Bella Hadid in a midnight blue look with a plunging neckline and model Louis Baines appearing with a naked torso and denim pants at dusk, respectively. The concept was in sync with the one conceived for Dylan Blue for men, when male fighters trained in a gym trying to win over the heart of Hadid’s sister Gigi. The images for the female scent were fronted by Croatian model Faretta Radić, who was portrayed among a range of male talents including Christian Hogue, Trevor Signorino and Jake Lahrman.

Hadid was called on to embody the Dylan Blue flanker, launched in 2017 as the women’s counterpart of the successful Versace pour homme Dylan Blue scent introduced in 2016.Īt the time, Bruce Weber photographed both black-and-white campaigns. Hailey Bieber in Versace’s new ad campaign.

Versace bella hadid